Maybe it's just my crazy company, but there seems to be some kind of thing going on where having any amount of social skills is no longer mandatory. And I'm not talking about awkward people who may be hard to talk to, I'm talking about people where you wouldn't realize anything is wrong and then they go complain to HR that they feel "put under too much pressure" by certain people in face to face conversations (it's not just me that get often reported for this, it's like half the engineers). It's not like they really "punish" anyone or anything for these ridiculous reports, but they also don't do anything to solve the issue of people refusing to talk face to face.
Worth noting, it's not about social skills. It's about having the time to fully think through a complex issue and the information related to it. That just isn't possible during a synchronous conversation. You wind up having meetings where the things that get decided aren't the right things because people didn't have time to actually think through all the factors involved.
I've found myself in many situations where sleeping on an issue provides a much better, thorough and more clever solution than just blasting off an email. If I were to provide responses face to face, there's a good chance I'd be giving bad advice that may cost companies a lot of money.
I can't shake the feeling that the underlying reason (perhaps unconscious) GP recommends using face-to-face conversations for persuading is that these conversations are more successful at their goal than the email equivalent. This is a bad thing, in my opinion. Worse for me (who's been persuaded) and worse for the company.
Compare with advertising. The conversion rate of door to door sales is far better than a classified ad - and the reason is that salespeople are trained to be aggressive, pushy, emotionally manipulative, and force hasty decisions to get what they want. They are able to use a whole raft of techniques to get you to buy that printed ads cannot.
Similarly, rejecting decision making during interpersonal interactions has nothing to do with one's social skills. It's about recognizing one's own susceptibility to being emotionally manipulated in a conversation and rejecting that way of making decisions. Good for me, good for the company.
It's not surprising to me that the "old guard" who's learned to use these techniques in the business world for decades is a bit put off by people rejecting them outright. Then again, I'm sure there are many people who have been in business for decades who are glad to be able to let their guards down a bit with the shift to email. It's not just the young who have this preference, though because most didn't acquire these skills, they are the majority.
face-to-face conversations [...]
aggressive, pushy, emotionally
manipulative, and force hasty