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> Right now you can make a new site, sign up with an ad network

and spend the next two weeks delivering explanation after explanation to the ad networks and Google that you are indeed a real person/company and indeed created a site with unique content and indeed plan to generate leads, etc, etc.

After two weeks of back and forth you are approved by Google only to be indefinitely temporarily blocked for "additional traffic verification" in a couple of days despite purchasing only the best traffic for start of the site.

> smaller ones wouldn't be able to demonstrate to the ad network or advertiser that they should be trusted

It is already very, very complicated and is rapidly getting close to impossible.

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