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That would imply ethical (actual) use of this tag. I cannot thing that any advertiser would ad this, just as they ignore the "Do not track". I fear that we will never we able to rely on the ad-makers honesty, as the hunt for the bottom-line never ends. It looks like this will be a war we will continue fighting with AdB+, NoScript, uBlock(s), hosts, and other tools.

It has been a cat and mouse game. The tech changes, but the game goes on.

Sure but then it becomes much more morally/ethically easy to justify running ad blockers (while allowing <ad/> through).

Hell at that stage Mozilla could probably justify rolling ad blocking lists in as a default as long as they allow the labeled ads through.

As you say the game will go on but maybe it the will be a more pleasant one to play.

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