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The online ad industry is super shady and is getting much worse since google and facebook have started eating their lunch. But it would be very hard to pull data collection out of this business model. If company a puts the lawnmower ad up and only reports clicks and company b reports the percentage of men aged 35-40 company b will eventually put company a out of business. Content providers have to run what ads will actually make them money so they’re going to go with networks where companies actually buy ads. The only way this cycle is going to get stopped is with serious pushback either from consumers, technology or laws.

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