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There are rating agencies that verify both print and TV numbers with as much accuracy as possible, and Connected TV (streaming, smart tvs, netflix, etc) now have comparable metrics to website ads.

Those older mediums were also just inefficient and create a lot of wasted spend, whereas the internet has allowed far more businesses to start and thrive by lowering their customer acquisition costs. These companies would never survive if they had to still rely on older ad models.




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