It wouldn't be the least bit surprised if every stat FB has fed me was blown extremely out of proportion.
I'd say about half my friends in their late 20s to their mid-late 30s have deleted their Facebook. A majority of the other half of people I know have deleted it off their phones. A majority of those are highly educated professionals with a like-minded social circle in the Bay Area. None of which are in the tech industry though.
My parents and their friends seem to use it regularly still, mostly cause it was such a useful communication tool for a network they lost contact with. Replaces an address book for them.
IG seems to be saturating a majority of phone screens I see in passing. Usually stories. I have noticed a decline in my friends circle with that. People are posting a lot less as of recent. As a media person, I'm seeing less return from IG without an immense amount of effort. I believe the feed is far beyond it's max saturation level. The same thing happened to Twitter for me. You either have to go all in and game the system or relinquish all reliance on it as an important media outlet.
There is no statistical base to my findings, just something I have observed.
The people most reliant on social media are those that need it for 'staying in touch' or to feed their ego, let's be real.
I know people who live one life online and one life in person without batting an eye.
My experiences with ayahuasca and bufo have made me stop caring so much about social media metrics. Life is so much grander away from 'likes' 'followers' 'comments'.
One of those sentences is not like the others.
I also find it odd that so many investors, stock buyers and advertisers actually trust any of Facebook's self-reported stats.
At this point, I think they have already become the Enron of the tech industry. It may still be a while before the whole thing blows up, but even Enron seemed to be doing really well right up until the moment before the bottom just fell out.
"While it only appeared in the Texas Journal, the Texas regional edition of the Journal, short-seller Jim Chanos happened to read it and decided to check Enron's 10-K report for himself. He didn't think it made sense that Enron's broadband unit appeared to far outpace a then-troubled broadband industry."
From my anecdotal data, I definitely see that most of my friends have either deleted their account or check their accounts may be once in a month. On the other hand, my wife and my mother regularly check facebook (although they post very rarely).
In my experience, the use of FB is definitely falling amongst 'educated' people, although the story is not same with other demographies. But overall people are definitely getting fed up with FB.