Publisher: Don't block ads or I will go out of business.
Consumer: Then please allow me to contribute in some other way (subscription, Patreon, microtransactions).
Publisher: Hm, I dunno, that sounds like work.
But I also see a lot of people saying they'd like to contribute to the sites they visit frequently. I built a proof of concept website to let everyone do just that:
There are several similar concepts (Mozilla with Scroll, quid, even patreon et al), but I think mine reduces friction because signing up is as easy as on HN. Oh, and there's absolutely no tracking or selling of information to third parties.
Any feedback is welcome.