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You can make the same argument about podcasts, television, radio, magazines, billboards, etc. At some point you rely on statistics that someone is giving you in all of those mediums but they still made money.

I've personally made much more money producing content (YouTube and podcasts) by directly working with brands than I ever have from Adsense anyway so I'm not convinced that the advertisers "paying more" is helping content creators much to begin with. Patreon seems to be a symptom of that.

Edit: Also, on the subject of advertisers paying less. Isn't part of the problem the fact that adtech giants like Google are saying "look, we have this awesome tracking and targeting tech so you can pay less for ads to reach your target audience". Thus reducing the potential ad money that those people would pay into potential revenue for content creators to reach their audience?




   Patron seems to be a symptom of that
Wouldn't Patreon be more an indicator of said symptopms?

I hate English sometimes, and its my native language.




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