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Podcasts are a great example. They've had to do advertising the old fashion way, by market research and trying to figure out which ad campaigns are more effective without mass surveillance.

Often they use the strategy of widespread name recognition, which is why you can probably think of a mattress brand, and a recruiting platform off the top of your head. That's effective advertisement without tracking.

Some podcasts do algorithmic auction style ad sales with targeting based off geolocation on the downloading ip address. This works by generating a new audio file for each download. I think the industry calls it "dyanmic ad insertion".

Patreon gives you a private RSS feed so paid podcasts are indeed a possibility. It is similar to getting your private activity ATOM feed from Github for example.

You can subscribe to password protected podcasts in many players just by including the username and password in the url.

A podcast is a podcast. Some of the podcasts I listen to have put a bunch of content behind a Patreon paywall. The distinction whether it's an RSS feed isn't meaningful. I still don't have access.

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