Hacker News new | past | comments | ask | show | jobs | submit login

I believe the list is shorter if you make it about which countries allow direct-to-consumer advertising:

USA, New Zealand.

That's it.

Indeed. The Advertising Standards Authority (ASA) in New Zealand has a code of practice for Therapeutic and Health Advertising (below). My father was running the ASA when this came in, and NZ and the USA were the only 2 countries with D2C ads for pharmaceuticals.

The advertising amount and impact in NZ is a lot lower than in the US as our healthcare system is largely public (government funded) with a single buyer (Pharmac) of pharmaceuticals that exercises considerable pricing power, and is unafraid to change brands. Most of us go to the doctor and take what is prescribed.


The marketing is dispicable in NZ.

For example, I loath that they advertise paracetamol (acetaminophen) as "better for the stomach" directly targeting Aspirin and other NSAIDS. No mention of how many peoples livers get permanently fucked by paracetamol.

Unfortunately the advertising propaganda is successful, and people avoid safe drugs that have side effects that can be managed. Evil.

Applications are open for YC Winter 2020

Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet | Legal | Apply to YC | Contact