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I agree that there is, theoretically, the possibility for moral advertising/marketing/promotion in medicine, but the status quo has dropped so low I'm not sure any companies today only use moral methods. I think the key is that moral marketing only serves to inform, and must deliberately avoid any bias or intentional persuasion.

- Supply your molecule for free to all researchers without any strings attached.

- Maintain an inclusive directory of research people have performed with your molecule. Publish a journal of all research and redistribute it for free.

- Commission impartial fact sheets that are surveys of treatments for a given condition - what objective measures of outcomes can be made between treatments, both positive and negative?

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