The problem with top rank only is that the top spot is basically a dice roll between various things which are important for people. A "top 3" (or another number significantly smaller than all categories asked, but more than 1) is usually far more interesting and less driven by chance. That doesn't invalidate what you wrote - maybe it is unimportant for most people, but there's not enough data here to tell.
I’m not sure what argument you are making.
Sure, money is important to most people at some level. But for many, it's important relative to other things in that it can't be dramatically lower at one opportunity vs. another. A bit lower? That's maybe OK if other factors balance it out.