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I think there is a flaw in that story. I’ve a few pairs of high quality shoes and yes they do last well and look good but they still need maintenance. I send them back to the manufacturer for a resole when needed, they come back refurbished but it’s cost about 1/3 the price of buying a new pair.

I also have a 30 year old Omega watch. Every five years that goes back to Omega, it’s away for about a month and costs £2-300 each time.




The story is a simplification, and that's its flaw, like most stories.

My experience is that while lifetime and cost are often correlated, they aren't always, the ratio is often a curve, and the curve is different for every product. My $10 Casio watch has outlasted some nicer watches costing more than $100. But I once made the mistake of buying a $40 pair of shoes, and they were unwearable within a few months.

Another example is that high-end suits with high thread count are supposedly less durable than less expensive suits, because the finer, more comfortable fabric is also thinner and wears more quickly.


Then on top of that there's market inefficacy. You can readily buy high quality shoes that are normally $200+ for under $100 if you don't mind them being boots and only available in black, coyote tan and sage green.


You can get iron rangers for around 180 every couple months. That’s probably the best deal around


My closet is filled with Iron Rangers, 1000 miles, AEs, and handmade Mocs. All purchased at steep discounts or second hand stores. All look better than the day I bought them years later.

My oldest pair of shoes are going on 11 years, and look even better than the rest after one re-sole.


You shouldn’t send the watch back for refinishing. Worn ones are more valuable.


-It’s not just refinishing of the case, but rather cleaning and lubing the movement; you don’t want the innards to grind themselves to pieces.

That being said, my everyday Omega (a PlanetOcean diver) has gone for 11 years without a service and still keeps excellent time; once timekeeping deteriorates, I’ll have it cleaned, lubed and adjusted at my local watchmaker’s.

Oh, and the case will be refinished over my dead body; it has more or less literally gone to war with me, got banged up a bit, lived to tell the tale and is still ticking.




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