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Hope is not completely lost. Some crazy Japanese companies produce stuff with unbelievably good fabrics all the time. E.g. The Real McCoy's, Buzz Rickson, Studio D'Artisan and a few others.

For cotton, many of their models are loopwheeled which is a fantastic low tension fabric that ages really well. All they are doing is to copy American techniques from the golden age of workwear and sportswear. In fact, they try to produce perfect reproductions.

Modern streetwear brands like Outlier and Acronym are also really good.

I love Ventile cotton as it's natural and fairly rain resistant. You can find several brands that use Ventile made by Stotz in Switzerland in coats. For pants, if you don't like denim German Ripsmoleskin is fantastic.

Finally, knitwear from Inis Meain and SNS Herning is machine produced but absolutely fantastic. Expensive but not insane prices like some superb Italian brands.

All these brands I mentioned are really high quality. Plus the production process and materials employed are really transparent. There are many others with different styles I would also trust like Merz B Schwanen, Maison Margiela or SEH Kelly.




I checked out some of the brands you mentioned, and holy crap they're expensive. Outlier has 3 t-shirts on offer for $300, shirts from most of those brands average $150, Acronym are selling jackets for $1k+....

I'm expecting a reply on the line of "quality comes at a cost" but I've got shirts over a decade old that have no visible signs of wear and cost a tenth of what these cost.


Disclaimer: Outlier fan.

The shorts and pants are where Outlier really shines (okay, and button-down shirts), they’re the best value. the ~$100 Ultrafine t-shirt is luxurious as hell but then you’ll want to wear it every day and it’s pretty delicate, being wool. Their pants definitely uphold the “quality comes at a cost” argument.

Also there are luxury brands with questionable quality that will also sell you a t-shirt for $100 that doesn’t have the same thought into materials or build as Outlier, etc.


Just based on googling by and looking at the price, I don't think these brands are something the average HN reader buys.




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