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from what I understand the majority of his traffic came from gaming reddit, which recently turned on him after he did something (don't quote me, but I think it had something to do with cursing someone out who got tired of waiting for a book).

He was very active on Reddit while he was first starting out with comics (he did an IAMA and commented on the site a lot, talked about SEOmoz, too), Reddit revolted on him for possibly using SEO techniques and being rude (insulting critics on twitter, etc), he started redirecting any traffic from the reddit domain to a rickroll page, and now everything seems to be back to normal.

He's been on Reddit for over 3 years: http://www.reddit.com/user/GiantBatFart

His IAMA was 11 months ago: http://www.reddit.com/r/iama/comments/aws4z

Reddit revolts (2 months ago): http://www.reddit.com/r/comics/comments/dreg7/how_to_pander_...

The Oatmeal redirects Reddit traffic: http://www.reddit.com/r/comics/comments/eb3pg/every_oatmeal_...

The Oatmeal comics work again on Reddit. Tubemonster (author of Hyperbole and a Half) defends him: http://www.reddit.com/r/comics/comments/eow1i/how_different_...

There you go. More than you ever wanted to know about one of Reddit's many soap operas.

I think soap operas is a more apt way of describing internet drama: hard to follow, last a long time, and when you get right down to it: the content of the drama is very thin, so why bother?

Also, nothing changes.

Redirect rickroll... that's an awesome way to make up with a website. Gotta wonder how what his traffic looked like once he did that.

The cursing out episode was from Twenty Seven B Slash Six, not The Oatmeal. And the bigger hubbub was over the fact that the author posted personal information on reddit (trying to confirm someone's shipping address).

This is correct. It was not The Oatmeal.

This guy reminds me of Maddox (http://maddox.xmission.com/).

The guy who ticked off Reddit for being rude to a customer was this guy: http://www.27bslash6.com/missy.html

The Oatmeal may get most of their money via Reddit, but I don't think Reddit has a beef with them.

Here are some threads on Reddit which called him out: http://www.reddit.com/r/IAmA/comments/d7e24/my_job_was_to_ga...

And: http://www.reddit.com/r/bestof/comments/dril6/the_oatmeal_ak...

Basically someone working SEO used GiantBatFart (The Oatmeal's Reddit username) as an example of people using SEO on Reddit and Digg. Long story short, The Oatmeal got mad.

He rickrolled all traffic from reddit.com.


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