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I have Steam sales offering me games with 90% off, Groupon offering me 88% off a gym membership, and a local perpetually-going-out-of-business menswear shop offering me 90% off everything. Amazon themselves advertise used books priced from £0.01!

Admittedly, many camera enthusiasts probably knew the market rate for this sort of equipment - but the fact something has a 90% discount doesn't automatically prove it's mispriced.

Software which is infinitely reproducible for (effectively) free once it is made, is a lot different than high end lenses and very complicated cameras with costly electronics and worked optical glass.

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