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I don’t think it is a pr / marketing stunt.

1. They would have used a cute price eg the prime day date.

2. They would later claim intentionally as to not seem incompetent.

3. They would pick a more relatable or mainstream product that has a optimal pr spin. Like a family friendly, or youth demographic. Not sure what the best example would be. A gaming pc or outdoor patio kit, something other than a 10k camera lens for photo nerds.

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