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The problem here is though, barely anyone has heard about this story and Prime Day is now over. I just sent this article to three photography friends, one of which works at a camera store, and none of them had heard about it yet.

The only way this deal was discovered it seems, is by careful watchers on slickdeals as well, so I'm going to lean towards this being a legitimate pricing error and not some attempt and sneakily generating PR.

The intentional PR being generated here will be Amazon going "fine, let's eat the loss and show that we put our customers first" instead of going "nope, cancel delivery and don't ship any more, then start requesting voluntary retrieval on the ones that have delivered!" which many companies would have to do but Amazon will likely lose less by letting customers keep them than they net in minutes (if not tens of seconds depending on how many actually shipped).

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