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This reminds me of a quandary we found ourselves in when my company first started selling on the Amazon Marketplace.

We produce & sell art prints. We had just signed a new supplier of images (a well-known auction house) who decided to release the rights to photographs of all the items they've sold over the past 50-100 years. Great! New images that the world has probably never seen. It's always good to get a new range in, especially when it comes with an established name.

So we pipe in their data feed into our system. And out it goes in the Amazon data feed without a hitch. But we hadn't yet eyeballed the data or images.

Long story short, we ended up selling things like a "Pure silver antique tea pot. circa 1890" "French hand-sewn wedding dress. Turn of the century" "Two wooden panels found in Syrian tomb 1200A.D. with gold leaf detail" etc. £19.95 each!! The list goes on.

In the beginning customers were quite understanding as long we cancelled the order with an explanation before it shipped. But a few "antiques" were indeed printed and sent to customers. Rolled up in a brown cardboard tube. Disappointing to say the least.

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