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Oh no, Amazon's profit margin!

Being less flip: it's a massive corporation, which by default don't really care about consumers happiness directly, just that which is necessary for us to part with our many. I find it hard to have sympathy for said corporation -- especially considering the power that they now wield over modern western society.

And it wouldn't be the first time a corporation is duplicitous, that's for sure. I don't personally think this was done on purpose, but I wouldn't be surprised if it was.

Having just spent time overnight dealing with customer pain I can assure that we do care about customer happiness and talk about it every day.

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