An alternative way to phrase this would be that the owners have realized that the streaming rights for their properties are worth a lot more than Netflix was paying for them.
So there's obviously more money on the table there than netflix charges. It's just a pity that these businesses are going to, by necessity (or arguably short sightedness), re-fragment how consumers gain access to shows. For every increase in inconvenience they'll make piracy a more appealing option. Especially globally where broadcasting/streaming rights are an even more fragmented mess.