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What does a viable alternative look like?

I've been using Bing for the past few months; it's not great or terrible but is it "viable" enough for people to shift to over time? Or is it not viable because it's backed by a major corporation?

I'm sure there are search quirks with each engine but I've seen issues with Google too and yet it's the "devil we know" ... so people unconsciously work around them.

I've used Bing for years now. The only time I go back to Google is if I'm searching for something super specific (normally programming related). Bing takes care of most of my search needs.

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