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A single retweet can be worth several tens of dollars under twitter's ad program, depending on targeting. The pricing is really fucky.

Disclaimer: Twitter's ad program is atrociously bad.

who on earth retweets an ad, though?

Exactly, which is why so many companies have transformed their professional corporate accounts into "sassy" viral sensations. Wendy's is fast food burger joint, but have millions of Twitter followers and high engagement because of their unrelated humorous tweets. Ads are starting to look less and less like ads every day.

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