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I was wondering why there would be publicizing of opportunities and tricks by fierce competitors in a zero-sum game. I think it's not just community and/or showing off, but part of the explanation is this:

> They gather in forums like Sweepstakes Advantage, subscribe to newsletters like I Win Contests, SweepSheet, and Sweeping America, and gather at conventions all over the world.

I've seen this many times in other niches: you find or create a community, actively pump it up, and sell them things (and/or sell them to others).




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