If they work, features like the entrance and the one-way access to the comb seem like they are good if you have are afraid of bees and don't care to overcome that fear.
I can't comment on the pricing vs more traditional hives. I assume it's higher, because mass production vs small run crowdfunding.
Availability of replacement parts in case of breakage? hm.
I worry a bit about the honeycomb being exposed to direct sunlight (well, behind plexiglass), hopefully their early testing reflects all the climates they will be selling to.
smh at the woo around health benefits of beehive products, like "known to be useful in treating [...] hepatitis". (note: that text is from an image, so you won't find it by ctrl-f) Without even the usual disclaimers that you find near these kinds of things that parse like health claims but which turn out not to be according to the small print :-P