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It seems to me like Aggregators vs Platforms is related to Products as Commodities vs Products as Brands.

Aggregators win when products are anonymous commodities. Brands win when products are beloved.

It seems like the trend (for many reasons: over-marketing, dis-satisfaction, dis-trust, a race toward the barely-legal) is toward products as brands: brands which are authentic and relational and participants themselves in the experience (that "get it").

I think this trend will prove to be great for platforms, and bad for aggregators. https://medium.com/@thecraigmartin/the-greatest-threat-to-re...

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