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Yeah, I'm not sure I attribute Apple and Tim Cook's latest stances to strong moral fortitude. I think it's more corporate 101:

1) Public sentiment is hammering companies for perceived privacy violations

2) Our business model does not rely heavily on selling user data

3) Make public statements about how much we value privacy at literally no cost to us

4) Get in a good dig at our competition at the same time

Perhaps. But I also find it easy to buy that a guy who grew up gay in Alabama could think privacy is of fundamental importance.

Indeed. But I also think that Zuckerberg, Bezos, Page & Brin all value their own privacy. They just don't value your privacy that much.

Zuckerberg definitely does, there are pictures of him with tape over his webcam, microphones taped, ect.

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