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No, you still ignored the point.

Google's behavior is what everybody from the linked article to the commenters here hates.

> Google's behavior

And what behavior is that? Providing a publishing standard that anybody can (and do) take advantage of, including their competitors, instead of requiring direct integration like Apple News?

It's an unnecessary publishing standard, intended to replace the one that is already widely used: normal HTML.

Users want instant loading result pages. That makes it necessary.

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