But, sure, part of the motivation of writing it was presumably knowing that some/many people would find it dismaying or unfavorable to Google.
Presumably the journalists who wrote it don't have a lot of control over the NYTimes privacy polices or practices. I'm glad the NYTimes paid someone to research it, and then published it, because then it got to me and I liked the article.
I don't see any problems or surprises, this is the world.
That they didn't doesn't erase the value of the article.