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I'm not convinced that morality and self-interest are mutually exclusive. Very often the best decision for a given entity to make is a moral one.

We should still reward/praise companies who make decisions that are morally superior to their competitors, regardless of whether the morality itself was a primary motivation.

I personally believe morality and self interest strongly overlap over the long term, but short term they are largely independent conditional on the probability of getting caught...

Humans might have too short lifespans, memories and limited rationality for the long term benefit of morality to be strongly in our individual self interest though... one of the possible benefits of anti-aging and cognitive enhancement tech is it might incentivize us to be more moral all other things equal as a side effect.

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