If the president of the World Curling Federation were to publish an op-ed on how the NFL's policies and protocols were inadequate in protecting players from permanent brain injuries, would "How big is curling's global audience and revenue compared to the NFLs?" or "How many pages does the WCF policy book devote to concussion protocols?" be relevant angles of rebuttal?
It's not so much hypocrisy as the fact Google's collection and use of data is skewed towards providing better services to consumers while New York Times's (and their partners' through the site/app) collection and use of data is skewed towards monetization.
Their data collection helps them decide where to build new news bureaus and news rooms and also what content they should surface to their readers. I get a very California focused NYT vs my friends who live in NYC and London.