> I don't believe the intent of the AMP team is to strongarm developers into using their framework, or to funnel all traffic through Google.
Embrace, extend and extinguish. Microsoft invented it and Google now leads the way. Google is a virus on the web. Search, Chrome, AMP, Gmail, Maps... They are leveraging their monopoly and creating extremely user hostile choices. They then back in some plausible deniability based on some potential technical improvement (faster loading times on mobile in the case of AMP).
Google is one of the biggest companies in the world. Anyone above middle management (and even some of them) are extremely rich. If you don't think people like that make decisions based on extending their competitive advantage, you should spend more time listening to the complaints on this site, not less.
I won't even go into the overt political culture that Google has cultivated and pushed on people as that's more controversial. The short of it is: There are a ton of reasons to criticize Google. You should listen to them.
For the record I'm a strong advocate for technology companies (feel free to read my comments), but it's a step too far to claim there are no business reasons behind these decisions and that they are being made in favor of the users.