Way back when this effect played out in the way people connected with the people on their favorite TV shows. If anything, it's compounded now, since you can watch these people do normal hangout stuff like "sitting all day on the balcony". That stuff used to be reserved for friends and family, or at least acquaintances. So we still attach a special feeling to taking part in it. Again, this is most true when we see the person as cool.
Might even be further compounded by the rise of actual friendships (i.e., two-way streets) that mostly play out online -- if many of your interactions with actual friends occur over Instagram, it's easier to see "I see person x's Instagram posts" as a kind of friendship.
These are just guesses. I follow some people on YouTube, but they're all very skilled practitioners of at least one of my hobbies, and I'm not into their sporadic "my life outside my hobby/vlog" videos.
Also, on reflection, I probably stole most of these ideas from an old essay David Foster Wallace wrote about television, "E Unibus Pluram" .
But otherwise, the entire culture of watching other people online is weird to me.
If you have children, or younger siblings, you will know they consume those like candies. Is it generational? I don't think so, unless "Internet, Youtube, Social Media... etc." is counted as a generation--which might as well be.
Why so many people still want to watch hollywood movies is what I would ask instead.
She works harder than many "adults" I know. Considering the USA's collective obsession with "hard work" and long hours she should be lauded, but I mostly see comments denigrating her, probably because there's no stock price at stake. We only value hard work when somebody else benefits from it.
She should be lauded for producing something people want to see, with no external harm, that makes her a living. That's difficult, unstable, and stressful. It could disappear overnight from a gaffe or any number of other causes both within and outside her control.
And in the fickle world of internet fame, you would want to make the most of it while you are at it.
But for six figures or less, not much so.
Yeah, I get it, it's mentally tiring and a lot more effort than we see in the video. Cry me a river. Be glad your everything from the waist down doesn't feel like it's falling apart without taking an iburprofen because you didn't just have to clock in a half forking marathon in some cheap sneakers from walmart.
Ah, Youtubers. I am not sure what's more tragic about them; making hyperbolic or fake events to attract viewers.
Or allowing viewers a "no-bars" tour around their personal lives and sometimes their own heads.
Or is the real tragedy the viewers, who binge vicariously into these empty vessels.
Relishing in the rise, peak and eventual fall from fame of these online stars, with all the emotions and vulnerability put on for display.
Then for this audience to move onto the next piece of entertainment?
The worst part is the propagation that Youtubing is a legitimite vocation / lifestyle. It's almost as bad as these other fake lifestyles:
* Travel Bloggers, desecrating and ignoring local customs for the entertainment of readers.
* Forex / Bitcoin millionaires (Buy my eBook).
* The mum that makes £50,000 a week from doing online surveys.
* ASMR escorts
* Instagram influencers, prostituting themselves literally or metaphorically to businesses / media / rich saudi princes
To read more like this, please check out my blog, so I can live out my dream of being a digital nomad and pose with my expensive Macbook in a third world country...
The difficult bit is trying to untangle whether the audience's participation in it is just entertainment, or takes on unhealthy aspects of boundary crossing, addiction, or delusions of closeness.
> Forex / Bitcoin millionaires (Buy my eBook).
Popular financial frauds have a centuries-long history.
Similarly the demand for sex work appears insatiable, especially if it can successfully pretend not to be. Someone mentioned Jennicam, which may have been broadcasting before Belle Delphine was even born.
Only external braking factors can reduce this. The thing that stops youtubers from going all the way up to snuff films for the clickbait is the moderation and risk of getting banned. Something to think about for those that think it should just be an entirely neutral platform.
Youtube, by paying these people, has been the invisible hand that's called them into this role.
Why is that even a concern? Would you be just as concerned if it was about veritasium or eevblog channels?
I don't know, do fans of those exhibit fan behaviours that might be considered boundary crossing, addiction, or delusions?
Is it any worse than Tom Cruise and the like giving us political advice about who to vote for? I'll take YouTubers over Hollywood celebs any day.
Maybe I'm just that old guy screaming at the kids to get the hell off my lawn, but I found the communication style to be obnoxious.
In insulting other people lives and how they enjoy them, all you have shown is that you're an intolerant, elitist asshole.
It's not a self-evident truth, at least to me.
However, most modern youth cultures are defined largely by their lack of culture. They are instead about passively escaping society. The top comment on the first video in the article is literally literally "I have no friends and I’m sitting alone in my room laughing hysterically at this video". There is increasingly nothing to understand. It is an entire generation being marginalized. But you can of course argue that many people always were.
Addition: Another example would be the relative failure of things that would be expressive like the "maker movement", platforms like SoundCloud and E-sports.
That doesn't seem right, even the "Smash Bros" community has a culture, hell people talk about the YouTube community all the time.
Also, soundcloud gave rise to Soundcloud rapper movement and more broadly has been important in the hip-hop community, I don't think it's a good example
My point with SoundCloud is that it is a mostly a commercial failure. If youth cultures today was more expressive it would be much more successful. So would make magazine or e-sport venues.
I don't deny that there are cultures on for example YouTube, more the idea that there is something more going on. That we don't understand "beauty blogging", but in the future it will lead to something exciting. No, (or at least mostly not) they will go on to become marketing managers at some company and/or continue to sell Chinese cosmetics. Cosmetics happened last century with people like Estée Lauder.
Asia is a bit of a different story, which I don't know enough about to really comment on. But in the West it is very much that young people have shitty deal and are making the best of it by doing things like playing video games and watching people they can identify with and are popular.
If you think about it a lot of the content is about fitting in, rather than standing out. Which would be the more traditional youth culture.