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Start with them defining, "What is privacy?" - Privacy is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively. - source https://en.wikipedia.org/wiki/Privacy

- How does the average customer know they have achieved "privacy". I have a feeling that they have many privacy features, but turned off by default.

- If you start with the end in mind. What does success look like?

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