Hacker News new | past | comments | ask | show | jobs | submit login

IP address is poor targeting. Small businesses will want to target a geographic region of their local city & surrounding areas.

While small businesses don't sound as awesome & big as Coke, there are a lot of small businesses.

Edit - my IP address has put me in another state that's over a 6 hour drive away before. I wouldn't find that useful when targeting local people for my store.

Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet | Legal | Apply to YC | Contact