From your original comment: “...contextualizes that good as being different from all the others (un)like it.”
This is textbook Semiotics. Meaning is not derived from the designation (‘apple’ is the red fruit with the thin skin and firm ...eh flesh. Rather, Apple is not a banana; not a kiwi; not a tomato; not beef; ad infinitum.
All that said I just order an intro book on Semiotics. Interest definitely peeked.