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It's intriguing to witness this phenomenon live, for example with Google: first we were all in love with it, so refreshing, fast, humble when compared with Yahoo, Lycos et all. We loved their "do no evil" mantra. When they started to offer their free e-mail, we were queueing to migrate. Then the phenomenon you're describing started to happen and people are struggling to de-googlify their lives only to discover it's already too late to do it 100%.



It happens everywhere - similar concerns raised for cloudflare. Diversity is a good thing, big monolithic providers of services CAN be good as long as leadership is aligned, but once they start optimizing towards less altruistic goals it’s scary. You could argue government works the same way.


> ... first we were all in love with it

People commonly seem to express this idea. That's not actually true.

Plenty of people haven't believed the PR from day one. What you're seeing now, is the reason why.


This.




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