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Education and positive reinforcement.

Teach people the right way to do things, and then make that behavior self-rewarding.

What if that behavior isn't self-rewarding and is actually expensive? Not using Cloudflare, Google Maps, Analytics et all means you need to use something else, need to spend attention points somewhere, need to pay for the services. Very few people will do that because "it's the right thing to do".

I didn't say it was easy or obvious. If it were, I would be out of a job.

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