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Lots of reasons:

1. Marketing management is full of idiots.

2. The coder's estimate is used to tell the CEO when a product will be rolled out. Who then questions why it didn't get rolled out on time.

3. Marketing gets a bonus for rolling out ad campaigns on time.

4. Marketing is using this for their big trade show coming up and wants to make a big announcement for maximum impact.

Why do you assume management is always competent?

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