If I were them, I'd pivot notifo to become a kik-like instant messenger, but with a little twist : it's the IM that webservices can send messages to. So you grow on the consumer front because people can just use it for normal IMing between friends, but then you make revenue on the back-end by selling the website to user offering (when it exceeds a certain size).
We've been internally discussing many, many directions we could easily (most without having to build much else and using our current technology) take with the product. Agreed that it is rather broad at the moment and the lack of a single powerful use case makes it hard to evangelize. The next few months will be interesting. :)
I think you make a more powerful Value Proposition to developers, instead of individuals. One or two home runs with wildly popular apps that choose to deliver their notification with Notifo will do a lot to drive up the number of devices with your app installed...
The points raised are really good pointers for other startup companies and their approach towards fundraising, which let's not kid ourselves is one of (if not the) most important things to do.
I am sure that it is a really good product and has a lot of potential. I can easily see notifo as being one of the little tricks in a developer's bag, a framework that handles all of your notifications while you concentrate on other, more important aspects of your application.
I would agree with maxklein on the approach towards Notifo. Yes it is revolutionary and brand new technology and it did take me quite a bit to understand and comprehend what it does. The understanding was also hindered by the fact that I cannot see what it does, since I do not have an iPhone and the Android application is under development.
The only obstacle is understanding what notifo is and what notifo does. Some people will not get it but the more do, the better it will be for you :)
Keep up the good work !!
I see it now with your first parent comment now instead of the one in the screenshot, but clicking on the permalink shows no coloring.
This article especially is of "PG essay" quality.
And on the other hand being live, but not quite launched, is giving us a lot of scaling issues. You might as well say it's becoming a bit costly to run everything ... and we can only live without money for so long. That's why we're starting to devote half of our time to freelancing, just to put food on the table. This in turn affects the execution I mentioned.
Of course instead of freelancing we could completely stop executing and go for a round of fundraising ... but surely there's a chicken&egg problem hiding in there somewhere. Thing is, we have some soft-circled angels/VC's ... but we can only handle those so fast next to executing on the vision and putting food on the table.
Ok, rant over, not really certain whether it's on topic or not.
I'm one of the developer of MercuryApp that is using Notifo for our notifications. It is the application that he uses to track his mood. We are opening up in the next few weeks, although you can request a beta invite at www.mercuryapp.com. We've got some great features coming out to make it even more useful as a tracking tool.