EDIT: after it finally loaded, looks like it's not kernel.org's fault for the hug of death per se, it seems to be hosted by a third party, write.as.
Searching github repo for "feed" helped. https://github.com/writeas/writefreely/blob/ac7d72743515fdd7...
As someone who already tried it, I'd call it more of a Medium alternative. Or, at least, what Medium should have been.
Zero pop-ups, actually clutter-free reading experience, and an opportunity to not just host individual blogs (although that is certainly a feasible use case), but to also bring a community together, run a publication, and give the readers the freedom to consume the content in which ever way they'd like (website, decentralized social networks like Mastodon, RSS reader etc).