They can charge $30-40 (maybe more) for a box set of the 2 movies plus some filler content.
But a rereleased DVD of a 1982 film that came out in 2002 would be in the $5 bin in no time.
With those margins they can't spend on advertising for the original one either. So it makes sense to manufacturer that added value in well timed bursts.
Maybe you ought to check Amazon; used Tron DVDs are starting at $99 and VHS tapes at $55. Unless they put out a large number of them, I doubt they would hit the discount bins very quickly.
Right - that's because the stock has been kept artificially low which is necessary for the strategy to work.
What I'm talking about is that if they continued to flood the market with those dvds it would be in the $5 bin and make people a whole lot less likely to buy the box set.
They can charge $30-40 (maybe more) for a box set of the 2 movies plus some filler content.
But a rereleased DVD of a 1982 film that came out in 2002 would be in the $5 bin in no time.
With those margins they can't spend on advertising for the original one either. So it makes sense to manufacturer that added value in well timed bursts.