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Given the privacy issues and general data hoarding by Facebook, giving them additional access to purchase history and account balances seems like it’s going to make the problem worse without much upside.

Precisely why they're doing this.

WeChat v2.0

WeChat reduces the iPhone to "The thing we run WeChat on." It acts to commodify the iPhone. If Facebook is going to become another WeChat, this is just about the last thing that Apple wants!

Hilariously, Apple is the most likely candidate to ban it and release their own.

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