Building a platform is not like building an app. And a platform that changes significant parts of internet infrastructure is different from just building any platform. I worked on Firefox for 13 years... the internet is a harsh and fickle thing.
That said, people are using IPFS with millions of users today.
I very much agree about the rhetoric. The homepage is polished, and speaks to a bunch of features that are possible to varying extents in varying environments, but not easy to demonstrate. Bandwidth savings is a good example of this.
This seems like the thing they should lead with: what are those users doing and why would be a great way to explain the value.