I'm obviously wrong as there are successful examples like universe out there. But boy does it show me that I'm often completely detached from the consumer in these instances.
These days I try to assume I probably don't understand! For the start of this product, we had a Design Sprint where we came up with the idea, and then brought in real Instagram users to test the idea on (with very lowfi prototypes) befor actually building!
We could learn so much more in life and have such better interactions if this were the default condition going into the unknown.
“Maybe there’s something here to be learned”
Through that lens: is the number of businesses/people that need a website builder greater than the number of them with access to a desktop computer? For the US, I'd say no. But in Asia I can see this being the case.
"Turn your link in bio into an Insta website."
I could see that catching up, though it would still of course be a limited audience.
And also that they did such a nice job with the design and the branding. Would be easier to be more critical if it didn't look that nice.
What the heck does that even mean?
So the pitch here is, I think—make a full website to accompany your instagram posts, just as easily as you posted the photo itself.
“Love my new custom Yeti cooler on road trips like this! Link in bio”
You cannot post URLs in your post, but you can in your bio.
IG makes its money on advertising inside of the platform. As a result, they want to limit the ability of creators' to create their own ads by linking out to non-IG properties.