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>The total addressable market for the niche you described would generate less revenue for Apple than Lightening cables.

The total addressable market for that will be much larger, and with higher margins, than the current "Mac Pro". In fact, when they did their publicity thing in 2017, the paid lip service of catering to that very crowd.

Heck, they bothered to engineer a $999 stand that doesn't even fit the high end market for their new Mac Pro, and you consider the market of Pros looking for an extensible $3K-$5K tower Mac lacking?


>And the fact that you're complaining about a FOUR to SIX year lifespan? I don't even expect a car to last 6 years in any meaningful shape.

That's so wrong, I don't even know where to start.

1) Tons of pros use a 4 to 6 years old computer (or more). Even more so when the computer is extensible, and can be upgraded in e.g. 3 years with faster/larger SSDs/GPUs more memory and so on.

2) Not all pros are super-rich. Someone in the $100K+ bubble might not understand how the other half lives, but among pro users, creatives are the canonical struggling group, and the one that could really use a powerful and extensible mid-range (sub $6K) Mac Pro.

3) Tons of people would be fine to use a 4 to 6 year old monitor, or more, if it's a screen of the iMac quality. The fact that they paid good money for the iMac and can't use the screen as a screen, or that Apple doesn't serve one, is not just crappy for that crowd, but also a very bad move for the environment.

Apple Engineers Explain $999 Mac Pro Stand


I don't doubt the stand is good, or the engineering and few units / no economies of scale makes it expensive.

I doubt it matters to anyone. Pro high end studios will use VESA mounts (and perhaps multiple monitors), and spare $899 per monitor (of which they'll get multiple).

And struggling small studios who just need one such monitor, will definitely skip the stand.

It's more for the rich high end guy, wanting to have a nice looking desk.

Some one said one of the uses of the entry level mac pro will be use to stage homes for sale by Relators

If you can’t scrape together a few grand to buy a new tool for your job in five years the shiny thing probably isn’t for you

If you have no touch with how million live and work, then you probably should refrain from social commenting.

And you don't seem to have a clue how businesses work. I do not live in the Silicon Valley bubble, I don't even live in the US, but am self-employed.

Whatever I buy for my professional use, price only has to be justifiable from a business perspective over the period of the planned depreciation. I replace my Macbook Pro every 3 years and I pick the maxed out 13" model because for my use-case - that's the most convenient form-factor. 4k for that laptop is not an issue, but even if that would be considerably more, I doubt I'd think twice about it.

If the Mac Pro would be something that I could use in my line of work and improve my comfort and workflow, so there's no value for me there, but if there was, I would not hesitate at all. Certainly if there's also the commercial added business value of being able to work on and deliver 4k and 8k HDR footage and considering the negative impact of not being able to deliver that. 8k is probably debatable, 4k HDR these days would be an absolute must I imagine? Any rig able to handle that will require an investment, as long as that investment can pay itself off - it won't be a problem.

Now if you are in some profession and need these tools but can't afford them - then business-wise, you're not in a healthy situation.

If someone can't afford to put aside $20 per week for a business expense 5 years from now then their business is in deep trouble.

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