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> although less profit

You mentioned the problem.

Maybe they could eat a few % with some spin, but I'm not sure shareholders would be okay with much more.

This is what I don't get. That's insane. You cannot have infinite growth. At some point, sales will drop. A growing number of people want to fix rather than replace and consume.

How does our society change the goal posts, where increased sales and profits are no longer an end goal? They can't be forever. There isn't room for the 4th largest company to grow larger. It'll just be perpetually switching places with Microsoft, Amazon and Alphabet.

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