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Yeah it was when I noticed that TripAdvisor listings for a given restaurant were featuring higher than the restaurant's ACTUAL webpage, that I thought I might be too late.

However, individual restaurant listings aren't my priority for traffic, it's the area listings. However, I now feel aiming for terms like "blackrock restaurants" was alsways going to be tough, due to it being quite generic

You know this space is already crowded by much larger players than you'll ever be. Does your site have any revenue? If so, does it make profit?

If you're in to food and labors of love, start a garden. At least that'll put food on your table.

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