Any company who's serious about their business, eventually gets there, but still they're not 100% independent. AWS is one of the biggest platform providers out there and they don't provide an audience, they merely smooth out the "tech friction" of building a tech company.
It's not a coincidence that investors always seek SAAS/PAAS companies with massive switching costs, it's in fact the biggest type of moat there is. http://news.morningstar.com/classroom2/course.asp?docId=1440...
I agree with the poster who said that the solution isn't to "host your own" but to be ready to move providers at a moment's notice, to build resilience in your tech stack as much as possible so if your provider shafts you, it's easy to ditch them. This is really hard to do for small content creators/businesses as they don't have enough resources to make it happen. This is what the article should actually cover.
Even after you solve the technical problems, you face an uphill battle of convincing people to log onto fwipsvlogs.com every day to get your new content, versus showing up in YouTube's recommended (or subscribed) videos list.