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Actually I don't think that the audience is the problem, I think it's the "tech friction" Do you really want to figure out how to host your own HD videos without a video platform? How to run your own email list without an ESP? How to use SEO/SEM to attract an audience? How to host and maintain blog software? Handle your own payments?

Any company who's serious about their business, eventually gets there, but still they're not 100% independent. AWS is one of the biggest platform providers out there and they don't provide an audience, they merely smooth out the "tech friction" of building a tech company. It's not a coincidence that investors always seek SAAS/PAAS companies with massive switching costs, it's in fact the biggest type of moat there is. http://news.morningstar.com/classroom2/course.asp?docId=1440...

I agree with the poster who said that the solution isn't to "host your own" but to be ready to move providers at a moment's notice, to build resilience in your tech stack as much as possible so if your provider shafts you, it's easy to ditch them. This is really hard to do for small content creators/businesses as they don't have enough resources to make it happen. This is what the article should actually cover.

They're both problems.

Even after you solve the technical problems, you face an uphill battle of convincing people to log onto fwipsvlogs.com every day to get your new content, versus showing up in YouTube's recommended (or subscribed) videos list.

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