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B&N doesn’t put their own price stickers over the MSRP / barcode. In certain sections they would have an X% off on the top-right of the front cover like new and best seller hard-covers, and specific prices on the discounted/remaindered looking stuff, but that’s also on the front cover. The main sections divided by topic (which is all full price) don’t have any stickers. They just sell stuff at full price and then apply discounts if you’re a member (only 10%), coupons etc.

Borders did put a sticker on every book. 2nd & Charles does too.




Then at that point paying a couple of dollars for them to maintain inventory at a physical location in a strip mall is probably razor thin. Retail space typically costs significantly more than equivalently sized warehouse space.




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